Fitness Industry Expert & Strategist
With over 17 years of experience in the fitness sector, Steve brings a broad and insightful perspective to the industry. As the co-founder of two of the UK’s most successful fitness expos, BodyPower and PerformX Live, Steve has played a pivotal role in shaping major events that draw global attention. His expertise extends internationally, including successful market launches in Asia.
Steve’s unique position in the fitness industry is bolstered by an extensive network spanning global brands, top influencers, leading gyms, and industry educators. His impressive client roster includes some of the most recognized names in the fitness world, such as Grenade, Gymshark, Wattbike, Technogym, Nocco, C4, TRX, Hyperice, USN, Primal Strength, MyProtein, Bulk, Applied Nutrition, and MyZone, among many others.
Steve specializes in routes to market for brands, strategic partnerships, collaborations, and providing valuable industry insights. His deep market knowledge and ability to connect brands with impactful opportunities make him a trusted partner and innovator in the fitness space.