I am a results-oriented and accomplished commercial expert with a proven track record in driving revenue growth, optimising financial performance, and fostering strategic partnerships. With over 20 years of experience I have successfully led commercial teams and executed go-to-market strategies, consistently achieving exceptional results in highly competitive industries.
In my role as a Commercial Director, I spearheaded revenue generation and customer acquisition strategies in the fiercely competitive fitness app market. By designing and executing comprehensive go-to-market strategies, I overcame market challenges and achieved substantial revenue growth. I successfully secured partnerships with renowned brands such as Vodafone, Visa, and Coca Cola, while expanding into new global markets.
As a Sports Industry Consultant, I provided consultancy services in business development, finance, and sponsorships to numerous sport and entertainment-related businesses. Collaborating with Deutsche Bank, I identified and advised on investments in the sports market, including multimillion-dollar transactions. My expertise in sponsorship analysis and finance restructuring has been instrumental in driving revenue growth for clients and optimising their cash flow.
Previously, as the Director of Sports Wealth Management at Jersey Trust Company, I successfully managed the financial affairs of high-net-worth clients from the sports industry, safeguarding and growing their wealth. My role as the Head of Sponsorship and Sales at Southampton Football Club allowed me to surpass revenue targets, secure long-term partnerships with prominent brands, and elevate the club’s brand visibility within the sports industry.
With my extensive background in revenue management, sales strategy, and business development, I possess a unique ability to identify innovative market channels, drive revenue growth, and maximise profitability. My strong leadership skills, market analysis expertise, and dedication to client satisfaction have consistently delivered outstanding results.
I thrive in dynamic and fast-paced environments, collaborating cross-functionally to align revenue goals and deliver strategic initiatives. Leveraging data-driven decision making, market insights, and a customer-centric approach, I am committed to driving revenue growth, fostering strategic partnerships, and achieving exceptional financial results.