Hi, I am Dave Williams

With over 15 years experience leading high-growth health and wellbeing propositions across insurers, employers and digital health scale ups, David specialises in commercial strategy, enterprise sales, partnership development and complex project delivery. A former Head of Proactive Health at AXA, he has delivered multimillion pound partnerships, overseen large scale programme rollouts, and built scalable go to market strategies across private hospitals, physiotherapy, proactive health and workforce performance. His background combines deep sector expertise with extensive project and stakeholder management, ensuring new propositions land smoothly, deliver measurable outcomes and sustain engagement. Today, he works fractionally with digital health and wellbeing companies to accelerate growth, strengthen product-market fit and drive workforce health, productivity and performance.